Explosure

Disclosure - White Noise ft. AlunaGeorge

They finally put out a video for their massive tune. You can't escape the hook - once you hear it, that's it for the day, you can't get rid of it.

I fell for Disclosure after I heard their remix of Jessie Ware (the way they mashed that tune up was sick) and have been following them since.  I thought this video was cool; interesting narrative/ content and well shot without it being too complicated.

The hype for this track was massive from the second they posted it on their soundcloud.  As soon as they knew they were having a official release for the track, I think they should have started work on some sort of video straight away.  They could of added to the hype machine but feel they were a little late on this, releasing the video about a month too late.  Ah well it's decent enough.

I was speaking to my dad about the video (he can't help but love 'White Noise' too) and he was saying how the video was actually really clever.  To him, the guy is in Chicago and enjoying his tunes. He's popping all the old moves and such like, all of which is a nod towards when House music first started coming out of Chicago where it was originally created.  Then towards the end our guy finds the inquisitive younger gal and they start dancing together.  Dad surmised that this represented newer, updated forms of House music being one with the roots of the genre, thus representing Disclosure.

I later found out the vid was actually shot in Detroit.  Clearly Disclosure (or the team that made the video) thought best to give the nod towards Detroit - the birth place of techno house - either way its a nice video for the track.

 
Kevin Saunderson - Bounce Your Body To The Box - Released 1988 - This Detroit sound is definitely the granddad to today's Disclosure's sound - Listen out for the B line drop at about 45 secs - beautiful

Disclosure have quickly risen up, but its not really a surprise - the tunes are massive.  They went straight into number 2 in the charts with 'White Noise' which is pretty impressive considering the age of the brothers.

They're putting out proper down to earth, well constructed tunes purely designed to get you moving.  I think its great they're getting mainstream success.  It all adds to breaking down the majorities mindsets to different and new things.  And House has been around too long for mainstream success to come along and distort the genre - like we keep seeing happening with contemporary genres, unfortunately.

Still can't get over the lads' age too.  Big up.